This Privacy Policy describes how Grasshoppers Shoes® (“Grasshoppers,” “we,” “us,” and “our“) collects, uses, and shares information about you through our website, mobile applications, and other online services (collectively, our “Services“), and through offline sales and marketing activities.
Please take a moment to read this Privacy Policy carefully. If you have any questions about this Policy, please contact us at [email protected]
What Information Do We Collect?
We collect information about you when you interact with our Services or offline channels. The categories of information we collect depend on how you interact with us, and are described below.
Information You Provide Directly to Us
We collect information you provide directly to us, such as when you:
- Create an online account
- Purchase products online, in-store or over the phone
- Sign up for our newsletter or emails
- Ask us a question through phone, email or chat
- Request customer support
- Take a survey
- Enter contests or promotions
The information we collect may include:
- Contact details – name, postal address, email, phone number
- Login credentials – username, password
- Payment information – credit/debit card number, security code, expiration date
- Demographic data – age, gender, location, etc.
- Preferences and interests – shoe size, style favorites, comfort needs, etc.
- Feedback, inquiries and other information you provide
Information Collected Automatically
We also automatically collect certain types of usage information when you access our Services, through the use of cookies, web beacons, and similar tracking technologies.
This information allows us to enhance your online experience, understand how our Services are being used, monitor performance of our Services and customize content. The types of information collected automatically may include:
- Device data – device type, operating system, settings, unique identifiers, browser data
- Usage data – web pages visited, content viewed, links clicked, date/time of activities
- Location data – IP address, GPS coordinates or wireless networks
- Online transaction data – purchases, order details, payment info
- Log data – server logs, clickstream data, error reports, crash reports
- Cookie and tracking technology data – preferences, online browsing behaviors
Information from Other Sources
We may obtain other types of personal and non-personal information about you from third party sources to supplement the information we collect directly, such as:
- Demographic info, purchase history and contact details from third-party data partners
- Public databases and social media platforms
- Marketing lead lists, loyalty programs, co-registration offers
- Referrals, user submissions or other third party sources
How Do We Use the Information Collected?
We collect information about you for the main purpose of providing you an exceptional Grasshoppers shopping experience. The information allows us to:
- Provide products, services and support
- Process orders and returns
- Manage accounts, memberships and loyalty programs
- Analyze use of our Services to improve and optimize
- Send marketing, promotional and transactional communications
- Display relevant content and advertising
- Identify user preferences and shopping behaviors
- Participate in contests, surveys and feedback
- Conduct research, analytics and reporting
More specific uses of information we collect include:
- Provide Products/Services – We use your data to take and handle orders, ship products, process payments and provide related customer service. We also use it to manage product recalls or safety updates if needed.
- Communications – We communicate with you via email, postal mail, phone, newsletters, product alerts and other channels based on your choices. These communications may relate to your account, shoe care/fit tips, promotions, new products, sales, or other content we feel may interest you. You can control marketing communications through your account settings or by using the unsubscribe links in emails.
- Support – Information you provide helps us respond to your customer support requests more efficiently. We use it to investigate issues, troubleshoot problems and monitor for safety concerns.
- Personalization – We use your information to make our Services more relevant to your interests and needs. For example, returning customers may see past purchases and preferred styles shown prominently.
- Marketing Purposes – We may use your data to customize online ads in our own Services as well as on third party sites. We do not share personal data with any ad networks or third party marketing companies. Offline, we may send you catalogs, newsletters or special offers by postal mail or advise you of promotions when you call.
- Analytics – We conduct analytics using tracking technologies to better understand how our Services are accessed and used. This allows us to improve functionality and optimize the customer experience.
- Fraud Detection and Security – Information provided by you or collected automatically may be used to detect and prevent fraudulent transactions and other security incidents. For example, we may monitor usage patterns to identify potential threats.
- Legal Obligations – We use data to comply with all applicable laws and regulations. We may also need to use your information to manage our legal obligations in any litigation or other disputes.
- Research/Reporting – We conduct aggregated and anonymized reporting internally to analyze spending patterns and demographics. We may share this generalized data publicly or with partners, but it will not include any identifiable personal information.
When Do We Share Your Information?
We will not share any of your personal information for marketing or other purposes without your consent. The contexts we may share personal data in include:
- Service Providers – Agents, vendors and partners perform services on our behalf like order fulfillment, IT support, data analysis, marketing/communications and payment processing. They have access to the information needed to perform these services but cannot use it for any other purpose. They must also agree to implement appropriate security measures and safeguards.
- Business Transfers – Information may be transferred or shared in the event of a merger, acquisition, bankruptcy or other sale or transfer of Grasshoppers business assets. You will be notified if any such transfer occurs, and given the opportunity to consent as required by law.
- Lawful Requests – We may share your data with law enforcement agencies, public health officials, legal authorities or other third parties if compelled by subpoena, court order or other legal process. We strive to only share information required by law.
- To Prevent Harm – Where appropriate, we may share your data to prevent and combat fraud or other harmful activity that may threaten Grasshoppers or any person. However, we will not share it outside of what the circumstances require.
- Your Authorization – With your permission, we may share your information with third parties outside of Grasshoppers. For example, you can authorize sharing purchase history with an insurance provider offering shoe coverage. You can revoke this permission any time.
What About Information From Children?
Our Services are meant for adults. We do not knowingly collect or retain personal data from any person that we know to be under the age of 18. If you are under 18, please do not provide any information to Grasshoppers without involvement of a parent or guardian.
If we inadvertently obtain certain information on anyone under 18 and cannot obtain parental consent in a timely manner, that information will be promptly deleted. If you believe we may have personal data from a child under 18 in our systems, please contact us immediately so we can take action.
How Do We Secure Your Information?
We take data security very seriously and have implemented appropriate physical, technical and organizational safeguards to protect your information. Some examples of our security practices include:
- Encrypting sensitive data like payment information in transit and at rest
- Restricting staff access to customer data based on job roles
- Maintaining firewalls and intrusion prevention systems
- Using secure networks for financial transactions
- Storing backups on redundant systems in secure locations
- Security monitoring, penetration testing and vulnerability scanning
While we strive to safeguard your personal information, no security measures can be 100% secure. We cannot guarantee absolute protection from risks like unauthorized access, cyber attacks, data loss, and other breaches. However, we continually bolster our defenses and enhance our safeguards as new technologies become available.
What Privacy Rights Do You Have?
You have certain privacy rights connected to our use of your personal data. These include rights to:
- Obtain access to and copies of your personal information
- Require us to correct inaccurate or incomplete personal data
- Ask us to delete your personal data when we no longer need it
- Restrict how we process your personal data
- Object to our use of your personal data for our legitimate business interests
- Receive your personal data in a usable electronic format and transmit it to a third party (data portability)
- Withdraw any consent you previously provided us to process your data
- Be informed of any data breaches involving your unencrypted personal information
- Not be discriminated against for exercising these rights
To make a request, please contact our Privacy Officer at the details below. We may take steps to verify your identity before fulfilling requests. We strive to comply with requests within 30 days as required. If we cannot fulfill your request, we will explain why.
How Long Do We Retain Your Information?
We retain personal data for as long as needed to provide our products and Services and fulfill other legitimate business purposes. This includes maintaining data during an ongoing customer relationship, and for a reasonable period afterwards as may be necessary to protect against legal claims.
When personal data is no longer necessary, we safely delete or anonymize it according to our data retention and disposal policies. Retention periods vary based on the type of information, legal requirements and intended use.
Do We Transfer Your Data Internationally?
Grasshoppers is headquartered in the United States. We primarily store and process your data in the U.S. However, we may transfer your information to our trusted service providers located in other countries. We require all service providers to implement equivalent safeguards for transferred data regardless of location.
When we share data internationally, we use approved transfer mechanisms like Standard Contractual Clauses. If you would like more details on our data transfer practices, please contact us.
Updates To Our Privacy Policy
We reserve the right to modify this Privacy Policy at any time according to our business needs and legal obligations. Your continued use of our Services indicates acceptance of updates or revisions. We encourage you to periodically review this page for the latest version.
The effective date at the top of this page indicates when the current version took effect. We will highlight any changes when we update the Policy so that you can understand what has changed.
Have Questions or Concerns?
Thank you for taking the time to learn more about Grasshoppers privacy practices. We welcome any questions, concerns or comments you may have. You can reach our Privacy Officer at:
Email: [email protected]
Phone: 401-637-1966
Postal Address:
Grasshoppers Privacy Office
4857 Winding Way
Westerly, RI
We will promptly address your communications and, if required, work with you to resolve any issues. You may also submit formal complaints regarding our privacy practices to your local data protection authority. We are committed to cooperating with regulators and maintaining compliance with applicable privacy laws.
